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<i>Hikifuda</i> are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper.<br/><br/><i>Uta Garuta</i> (lit. poem cards) is a card game in which 100 <i>waka</i> poems are written on two sets of cards that make up one full deck of 200 cards. One set is <i>yomifuda</i> or 'reading cards', and the other is <i>torifuda</i> or 'grabbing cards'. As they were denoted, the words in the <i>yomifuda</i> are read and players have to find its associated torifuda before anybody else does to complete a poem and recite it.
<i>Uta Garuta</i> (lit. poem cards) is a card game in which 100 <i>waka</i> poems are written on two sets of cards that make up one full deck of 200 cards. One set is <i>yomifuda</i> or 'reading cards', and the other is <i>torifuda</i> or 'grabbing cards'.<br/><br/>

As they were denoted, the words in the <i>yomifuda</i> are read and players have to find its associated torifuda before anybody else does to complete a poem and recite it.